Bethel College announces partnership with Athletic Solutions to Launch NIL Locker Rooms for All Bethel Student-Athletes

3/5/2026 10:55:00 AM

North Newton, KS— Bethel College is proud to announce a groundbreaking partnership with Athletic Solutions, marking a new era of empowerment for student-athletes through the launch of NIL Locker Rooms for every student-athlete who opts-in.

Along with NIL locker rooms, Thresher fans will be able to purchase general fan gear and sport-specific gear for every sport at Bethel.

Through the NIL Locker Room platform, each student-athlete can opt in with Athletic Solutions to receive a personalized online storefront featuring custom gear. Fans can directly purchase these items, with a portion of each sale benefiting the athlete.

Tom Feiden, President & CEO of Athletic Solutions said, "Partnering with Bethel College to bring NIL Locker Rooms to life celebrates every athlete's individuality and passion while strengthening the Thresher brand."

"Bethel College is excited to partner with Athletic Solutions on this new endeavor," said Tim Swartzendruber, Director of Athletics at Bethel College. "Giving our student-athletes a chance to be active in NIL is positive for our institution and for each individual. We feel Athletic Solutions is a good fit for us and believe this will benefit our athletic community."

Athletic Solutions is a national leader in NIL fan engagement and e-commerce technology, partnering with colleges and universities to bring NIL Locker Rooms to life. Their platform simplifies NIL activation, enabling student-athletes to generate revenue and grow their brand in today's evolving collegiate athletics environment.

Check out the site: bethel.athsolutions.shop Check out the site: bethel.athsolutions.shop

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