NORTH NEWTON, Kan. — A nationally-recognized leader in sports storytelling is making its way to North Newton, as the Threshers add FanWord to their athletic communications team. Through this multi-year partnership, Bethel College Athletics will employ the use of FanWord Assist, the company's flagship product. 

The platform helps athletic departments of any size convert interviews and game outputs like box scores, play-by-play and postgame notes, into ready-to-edit recaps, bios, and stories within minutes. The speed-to-publishing not only makes room for other important tasks within the department, but also gives their team more time back in the day.

"We are excited to partner with FanWord ot better showcase the incredible stories of our student-athletes, coaches and Thresher community," Assistant Athletic Director for Communications, Collin Loutensock said. "This partnership allows us to elevate the Bethel College brand while sharing the accomplishments and experiences that make Bethel Athletics special."

Bethel is part of a growing cohort of faith-based programs in the NAIA to make the move to FanWord. Alongside KCAC members Friends University and Sterling College, schools like Southeastern University and Montreat College are also among the many to use FanWord Assist as a solution that amplifies their message and reach.

"Bethel is exactly the kind of program we built FanWord Assist for," said Chris Aumueller, CEO of FanWord. "The Threshers have a tight-knit college community and there are stories in every season that deserve a wider audience. We're excited to help their team tell impactful stories both on and off the playing field."

Like more than 200 athletics organizations across all levels of college sports, this partnership is a practical step toward sharing more of what happens across Thresher Athletics. As development, revenue, and engagement increasingly run on authentic content, FanWord Assist gives Bethel a way to keep those stories coming.

ABOUT FANWORD

FanWord is the leading storytelling & technology company in college sports and works with more than 200 athletics organizations across all levels. To learn more about FanWord's software, FanWord Assist, click here.